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Design Thinking Training for companies.
The idea of this workshop is to offer a new look at the challenges that traditional companies usually face to try to increase their chances of anticipating changes, experimenting with Design Thinking as a method of developing creative and innovative solutions focused on the human being to improve performance. of your business.
Why Design Thinking?The Design Thinking approach allows us a different way of thinking and seeking solutions to complex problems, moving away from the question-answer pattern and focusing on people's real needs.
Our workshop will work in a practical way, mainly on the importance of:● Research with Empathy, to understand in depth who your customer is;● Creation of the persona, to relate with your customer in a positive and effective way;● Customer journey, as a way of understanding their actions, relationships, and interactions with the company.
The Design Thinking process
Deliverables
What to expect from Design Thinking Training
TRAINING IN DESIGN THINKING
Inspire your team about Design Thinking methodologies, with proven cases and a complete set of tools.
USER CENTERED CULTURE
Establish a customer/user-centric mindset in your team to ensure your products and services meet your customers' needs.
EMPATHY WITH YOUR CUSTOMERS
Take a structured approach to discovering your customers' needs.
EXTRACT AND ORGANIZE INSIGHTS
Learn to extract and organize your insights to decide and plan for customer needs that deserve to be met.
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