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The Coronavirus has made companies have to adapt to a new reality. One of which was to engage with their customers in a more digital environment and create and adapt new buying and service journeys.
Our challenge in this project was, in addition to the short space of time, to implement a new complete business model (including branding and launch strategy), in a very high-standard region (Alphaville - São Paulo - Brazil), using prior knowledge of the entrepreneur about Fruits and Vegetable commercialization and its consumers, but in a digital environment and with limited funds.
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