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Design Thinking process combined with the "Business Model Canvas" allowed the development of a set of solutions from the intersection of strategic information extracted from personas, journeys, and the reformulation of the business model.Most of the time, entrepreneurs focus too much on the execution of their idea, and the process of validating and structuring the business model has been left aside, bringing uncertainty and slowing down its launch in the market. The partners at Poker Depot (an app for home gaming poker) realized this and decided to correct the route that their startup was taking. They needed to accelerate the development and launch of the app to attract investors who had already shown interest in the idea.
In this project, SPARK accelerated the validation of the app idea with prospective consumers through a two-step process.First, all the strategic information that was formulated (personas, journeys, and business model) was organized, but informally. In the second stage, the information extracted from this first one served as a basis for us to create the prototype to validate the value proposition and test the MVP in a real game situation.
The main challenge was, in addition to creating a prototyping/testing process that could help in validating the idea and refining the MVP, reformulating the app's entire business model, and leaving it ready for the investment rounds.
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Poker Wallet (fictitious competitor)
Poker Depot (app to be released)