Personas, Journeys and Business Remodeling

Phase 1: We turned what was informal into real information that could be analyzed
Together with the partners, we held a series of workshops to formalize personas and journeys involved in the operation of the app with customers and other parties involved in the operation. We also organized all initiatives within a business model, which made it easier to understand how we could better deliver the app's value proposition and structure the idea validation process.

Prototyping and interviews

Phase 2: Creation of storytelling and Validation of the business ideaOnce the studies and information were organized, we extracted the necessary insights to formalize our value proposition and held a new workshop to organize the storytelling of the landing page and how the app's resources would be sold.
We decided on the strategy of confronting our business idea with a competing fictitious idea. For this, we benchmarked competing solutions in the national and international market and created a new app (Poker Wallet). In this "competitor" we not only put the best practices of other solutions but also a new way of presenting the value proposition and resources that the startup still had doubts about its effectiveness and attraction to the target audience. The idea was to analyze not only the sales pitch and features but also the UX and UI of our app in the most organic way possible.
We then move on to the testing and in-depth interviews phase. In this phase, we sought to measure not only the understanding of what the startup was selling but also, by offering a "turbocharged competitor" (Poker Wallet), to observe how our value proposition and app features would be perceived by the consumer.

We also use this strategy to compare, analyze and reformulate the UX and UI (user experience and interface)

MVP Test

Test game with the final audience helped to refine the app and validate the value proposition of the businessAfter rounds of interviews, analysis, and adjustments, we decided it was time to present the MVP to the final audience.
A test game was organized at Morumbi Stadium (São Paulo - Brazil) with customers and potential investors to present the app and get first impressions. During testing, in addition to documentation and analysis, we work with a remote programmer from the startup for real-time bug fixes, ensuring the best customer experience.