Business Design Sprint 

Answer critical business questions by building, prototyping, and testing solutions faster.

PROGRAM OVERVIEW

Empathize, create, prototype, and validate your idea. Do it in just 5 days.


The Design Sprint starts with multidisciplinary corporate teams of up to 7 people per project that want a short, collaborative, fast-paced, high-energy innovation cycle.We challenge participants to step out of their daily comfort zones and drive innovation in just 5 days. This requires participants from your company and different business units to develop creative thinking, help solve problems, and voice their opinions to constructively challenge the group.

Our detailed Business Design Sprint program

  • Day 1 - Empathize and map the problem

    Goal: Day one is all about picking a target, so you can start with the end goal in mind.● Set your long-term goal● Map your challenge and problem●  Leverage existing knowledge● Interviews with customer issues● Set "How might we...?"

  • Day 2 - Ideation and target definition

    Objective: On the second day, you will start to come up with new ideas and solutions that will solve your customers' problems, seeking to draw inspiration from different sectors and implement it in your challenge.Customer journey mapping● Define the right problem to solve● Lightning demos of existing solutions● Creative ideation rounds (application of techniques and tools to brainstorm)

  • Day 3 - Selection of ideas and concept development

    Goal: Day 3 is about selecting your ideas and choosing the best ones to take forward.Criticize, refine, and group ideas● Idea selection process● Converging the best ideas, features, and functionality● Concept card development● Storyboard prototype

  • Day 4 - Prototyping

    Goal: Make your ideas tangible as quickly, cheaply, and easily as possible. It's not about creating a prototype that looks like your final product. It's about testing the core values ​​of your ideas the fastest way.●  Prototype and Training Tool Palette● Define team prototyping roles● Rapid prototyping session● Minimum Viable Product Testing (MVP)● Training and preparation for problem interviews● Interview test performed with the prototype

  • Day 5 - Testing and Validation

    Objective: On the last day of the sprint program, you will test your prototypes with 5-10 end users. Validate the assumptions you've made throughout the week and gather input and feedback to iterate on your product.●  Interviews with 5 or 10 customers● Real-time interview information collection by the team● Analysis of the Interview Insights Team● Reflect on ideas in relation to the original sprint questions● Validate hypotheses and assumptions● Plan your next steps and move on

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Difficult to work face to face?

We collaborate with national and international teams, without the need for air tickets or accommodation. We can perform all the work online using digital tools handpicked for this situation. Contact us to learn more.

RESULTS

What is the Business Design Sprint for?

FOCUS ON ISSUES FROM YOUR CUSTOMERS' PERSPECTIVE

Sprints help you focus on the most important issues from your customer' perspective. You start by defining the right problems, designing and selecting, and prototyping to collect validated information for B2B and B2C projects, including analysis of the insights obtained, all in less than 5 days.

A PROOF (QUICK AND CHEAP) THAT YOU ARE (OR NOT) ON THE RIGHT PATH

This brainstorming/work format allows you to focus on a specific issue and get customer validation quickly. The process shows if you are on the right path, as quickly and cheaply as possible. This is achieved through specific rapid prototyping techniques and interviews with a small sample of customers.

ASSERTIVE VALIDATION OF FINAL CONCEPTS


Our innovation facilitators bring deep knowledge and comprehensive experiences to help your company innovate like a startup. With combined expertise in Design Thinking, Service Design, Lean Startup, and Business Model Innovation, we help you validate your innovative concepts to ensure only the most promising ones make progress.

A UNIQUE AND ORIENTED APPROACH TO BUSINESS PROJECTS

We approach the Design Sprint a little differently than the traditional Google Ventures approach. We enrich the standard process with other tools, methods, and processes adapted to the specifics of your corporate challenge.

Let's talk about your challenge?

Business Design de Sprint

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